Switzerland’s largest corporate campaign to promote cycling is underway again. In the months of May and June, over 3’000 companies and 100’000 employees engage in a fun competition to promote employee health and low-carbon mobility at the same time.  

The campaign is more relevant than ever. Auto traffic congestion in Switzerland continues to remain the highest form of transport for commuting, with over 50% of daily trips being made by car, versus less than 10% for (e-)bikes (see Chart 1). In fact, even for ultra short distances between 1-5 km, 44% of people still preferred to get into their cars rather than use any other alternative. This invites the question of how companies can promote low-carbon mobility options like (e-)biking. 

 Chart 1: Dominant car usage crowds out other transport modes in Switzerland 

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